Lack of core competence have been losing ground to local shampoo - shampoo, P & G - hairdressing ind

When consumers become more and more rational, they are more concerned that the product itself rather than the hype. Therefore, more local shampoo should re-examine their business, find themselves unable to capture the crux of the market.

Nivea's "father" of the German Beiersdorfer (Beiersdorf) the company intends to Hollywood stars Angelina Jolie learning, transnational "adoption" BONS Its Shu Lei, Feng Ying, Shun Shuang, the United States Tao, four "Chinese Children" message, although they are still rumors, but apparently is not news. Although aspects of the matter is still BONS secretive, but Chief Financial Officer BernhardDuettmann Beiersdorfer has a strict anti-German, low-key style, declared: "We do not rule out the possibility that the acquisition BONS Hair styling brand may sex. by the end of may would have heard the message that we treasure the wire. "

The face of L'Oreal from the November 2003 acquisition of a small foreign nurses from crazy Japanese brand engulfed the Chinese domestic Japanese brand, such as a large treasure "vote against disarmament", it also stirred up the industry for more reflection. The shampoo on the simple view of the industry, most industry insiders believe: clear understanding of core competence is our largest foreign brand hurts and weak compared to Office.

Ad: all break, not enough Than 2001 years ago, and today's shampoo ad have a lot less. In addition to Unilever's new flagship brand of clear scalp care Chhnang series was "shot" fired-up ads, magazines, television, networks, buildings, bus stations and other media to promote multi-position, the small S graceful figure after childbirth also foster the envy of many young women who had a significantly, the early years of bombing, in people's memories come back to the light of a Zhuang, Fei Song, Sharon brands have disappeared from sight, "a wave of the sleeves, do not take a cloud. "

Search memory, recalled the ads, I am afraid that people will marvel at their "Movie Star + advertising slogan" style similar: Zhao Wei Liang Chuang is a turn plus "is short, the United States by Leung Chong"; La Fong is Chen Derong " Bang Lady "normal" love life, love, pull Fang "; Tse touch the head, become" a more exciting life with you, "the Boli Si; are more familiar, at first was later changed to Chen Hao of CoCo "Hello, everybody is really good," good di ... ... is no doubt that homogeneity is the shampoo ads made a major feature, although they played a certain extent, the publicity of the brand, but also confused no star preferred consumer product recognition. Brand Marketing Expert to use only the words of King that "this identical technique for expression, the media put the identical brand recognition increased the difficulty, unless I choose this brand of professional people, on behalf of consumers is difficult to differentiate the brand star personality, consumers may see only one star in the face sheets, as the brand of memory occasions only God knows. "

Is also in 2001, Procter & Gamble's Head & Shoulders dandruff function began to demand the transfer to the "cool" brand in the lifestyle aspirations, and spent the most time of fire, the most red Faye Wong endorsement of their products, In "Farewell to dandruff" on the basis of introduction of the "critical details, so you stand out," the advertising slogan. In addition, also Dangnian Faye Wong album a little bit avant-garde of the "Chanel" is defined as "Head & Shoulders ad Song", has received very good results. This year, H & S with 12% market share came in personal care hair product sales second only to another with a cane on the Rejoice brand.

Domestic brands if the failure is due to star big enough, please, not as influential Faye Wong, which is obviously committed to the time when envoys to meet with Zhao Qi Wei Cheng Hao after the king ask the people when the first kind of "bartering" error . In fact, Head & Shoulders well is that it has never given up more "to dandruff," the core, and in shaping the "cool" when brought in characteristics of temperament, most phase contrast image of Faye Wong, plus at this time Faye Wong just walking in the air waves on the popular, so we have the Head & Shoulders "dandruff", "cool" in the dual-core competitiveness. Domestic brands are different, they are almost never seriously thought about the core competitiveness of their products where.



I am an expert from calibeur.com, while we provides the quality product, such as China Digital Thermometers , China Digital Infrared Thermometer, Wood Moisture Meter,and more.